Vale da Estrela Dairy started, this March, exporting to the Luxembourg through a commercial partnership with the company LA PROVENCALE, with 49 years of existence, and market leader in the wholesale distribution sector of food products.

It has a strong representation in the Luxembourg but also in the border regions with Germany, Belgium and France. The exported products are SERRA DA ESTRELA PDO CHEESE and SERRA DA ESTRELA MATURE SHEEP CHEESE.

Vale da Estrela Cheese at La Provencale, in Luxemburgo

The quantities already exported in a short period of time indicate that, in a very competitive market, acceptance has been extraordinary. Quoting the words of the Charcuterie Director, Ricardo Vieira, “When the product is good, sales are guaranteed”.

Showcase of cheeses in a La Provencale Store

To understand the importance that LA PROVENCALE has given to this unique product in the world, the SERRA DA ESTRELA PDO VALE DA ESTRELA CHEESE was the cover image of the Portuguese Products Catalogue.

Both companies are very optimistic about the success of the partnership.