Vale da Estrela cheeses are already being sold at duty-free shops at airports in mainland Portugal.

Serra da Estrela PDO Vale da Estrela cheese and Vale da Estrela Matured cheese are on sale at the Main Shop in Terminal 1 and 2 at Lisbon Airport, Faro Airport and at the Main Shop at Oporto Airport.

Vale da Estrela Dairy products are being sold in more than a hundred points of sale.